WebTrends-
https://www.webtrends.com/products-solutions/analytics-for-sharepoint/
WebTrends provides an analytics solution for an organization which uses Microsoft SharePoint.
It has the following capabilities-
- Out-of-box reports built for SharePoint for 2010, 2013 and O365
- Only preferred analytics vendor for Microsoft SharePoint measurement
- Admin tools to help deployment and management of large SharePoint farms
- Ability to easily connect to Power BI services
- Ability to customize analytics reporting
- Extensive data export
- Custom and calculated metrics
This helps the organization discover the use of the SharePoint platform – where it can be streamlined and optimized, and it also helps in discovering areas that need training and process refinement.
GoogleAnalytics-
https://www.google.com/analytics/optimize/
Google Analytics help webmasters and organizations to-
- See web traffic trends
- Page views
- Geography
- The popularity of particular pages
- Referral URL
- Search engine keywords
- Landing pages
- Conversion to sales rate
- Exit points
- Time spent on the websites
- Browser information
This can help them to tailor the websites, streamline them, optimize, and increase profits.
The difference between Webtrends and Google Analytics are-
| Feature | WebTrends | Google Analytics |
| Target | Microsoft Sharepoint sites | All websites |
| Implementation | Internal – within the organization | External – to websites and pages on the DMZ – accessible to search engines and the public |
| Pricing | Paid licensing – commercial product | Free for an individual, small & medium businesses; commercial for large organizations |
| Google Play integration | Absent | Present |